Have you ever spent even just 10 minutes in Times Square?
It’s total chaos, with a zillion advertising messages spinning, twirling, and bombarding you at the speed of light. You likely don’t see, hear, or remember most of them, except for the infamous Naked Cowboy.
For most law firms, outbound marketing such as billboards, newspaper advertisements, and city benches aren’t effective.
Outbound marketing is like standing in the middle of Times Square holding a “Hire Me” sign, but your ideal client can’t see or hear you because of all the noise.
Keep in mind that your prospective clients are constantly being bombarded with advertisements; they simply don’t notice your outbound marketing messages among the cacophony of Time Square-esque marketing.
Bottom Line: You may be a dynamite lawyer and know your stuff, but if your marketing voice doesn’t reach your prospective clients, it won’t work and is a waste of your efforts, time, and money.
Educational content marketing is the answer. Through what’s called “inbound marketing,” you and your services will shine like a bright light when a prospective client is searching for your services.
This means that you HAVE to have a website and blog with clear, unique, and helpful information. A website and blog are the basics; neither is a luxury.
Once the website and blog are in place and you have a plan for their evolution, then press releases, op-eds, ebooks, books, online videos, media engagement and teaching are the way to go. We can help you with all of those things.
Let Them Know You’re Here Services:
- Package Opportunity: The 4 Web Pages All Ideal Law Businesses Need Plus and an Irresistible List Building Offer…..$1,997
- Package Opportunity: “I Love My Law Biz” Website and Marketing Plan Makeover:….$997
- Package Opportunity: 4 Entry “Educate to Motivate” Customized Blog Subscription (about 350 words each)….$997
The Next Step? You pick:
- Irresistible Offers
- Email Drip Campaigns
- Landing Pages
- Press Releases
- Fresh Web Content
- Teaching and Public Speaking
- Media Engagement