Can you identify the most valuable asset your law firm owns?
Most attorneys can’t.
Your most valuable asset is your house list. If you’re wondering “What’s a house list?” you’re not alone.
Your house list is your email list of current clients and prospective clients. These are the folks who are going to write you checks and hand over their credit card, if you build a relationship with them.
The absolute best way to build your house list is to make an irresistible educational offer (IEO).
This is how an IEO works:
In exchange for your IEO, readers will provide their email address. They are then added to your house list and you begin building a relationship. When the relationship is strong enough and they want your services, they will make your phone ring and write you a check.
Common IEOs include a free ebook, schematic, online brochure, special bulletin, ezine, newsletter, blog, report, whitepaper, audio, video, and top 10 list
Sample Irresistible Educational Offer (IEO) Content Services
- 7-Page “Dynamite List-Building” Online Brochure……$2497
- 1-Page “It’s Official” Report, Whitepaper, Special Bulletin, or Schematic……$997
- The Popular “Top 10” List…$397
- 1-Page “Show Your Stuff” Ezine (Newsletter).…$497
- 3-Page “Show Your Stuff” Ezine (Newsletter)…..$1297
- 4-Entry Customized Blog Subscription (about 350 words each)……$997
- Coordinated Email Drip Campaign……$2497
- Weekly, Monthly, or Quarterly Packages are Available.
Want to chat about your options? Click “contact” below, right to schedule.